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Four Instagram Tools That Will Boost Your E-commerce Marketing


With the rising popularity of Instagram, it is currently the best social media platform available for e-commerce marketing. The platform is now much more than a place for sharing personal images and moments. In order to save your time, effort, and money you can avail some of the effective Instagram marketing tools for powering your e-commerce business profile.
There is a wide array of marketing tools present that makes Instagram the platform of choice for e-commerce marketers. Take a look at the following marketing tools available for Instagram that will flourish your e-commerce business.

Scoutsee

Instagram is undoubtedly a great platform for engaging followers with your brand, but it comes with certain restrictions. One such limitation on Instagram is adding one single clickable link to your bio, which means your real Instagram followers, cannot directly access your products on Instagram. In order to make the procedure hassle-free, Scoutsee allows you to create shoppable content on Instagram. You can build your own online inventory by utilizing Scoutsee. Your audience will now just require clicking on the link, and they will be directed to your storefront.

Iconosquare

Iconosquare offers you with an analytical opportunity to track and measure your posts on Instagram. The USP of this tool is that it has an analytic feature which helps you in measuring your follower growth, identifying their location, as well as, evaluating the overall performance of your posts on Instagram. You can also check the number of likes and user involvement each of your posts is receiving. The best part about Iconosquare is that you can actually examine how each hashtag is influencing your user engagement rate. With Iconosquare, you can also keep an eye on the posts of your competitors.

Hashtagify

If you are active on Twitter or Instagram, you are likely to hear about Hashtagify. One of the most advanced search engines for these social media platforms, Hashtagify can be a great source to you for researching hashtags. You can create innovative and attractive hashtags for your posts after conducting a deep-rooted research on the ongoing topics. Create and manage your posts with relevant hashtags that reflect your brand positively on Instagram. 

Around.io

For achieving success on social media platform and expanding your e-commerce marketing campaign, you have to frequently inform your audience base about your brand. Without scheduling your posts on Instagram, it can be challenging for you to maintain the consistency of your posts. Among the many scheduling tools available on the web, Around.io is the only marketing tool that directly schedules your Instagram posts from your product listings. This implies that you do not have to upload an image of your product every time while posting on Instagram. You can manage and schedule your posts both weekly and daily.

Final Thoughts

Ultimately, the aforementioned Instagram marketing tools streamline your e-commerce profile, as the users do not have to go through time-consuming procedures for buying your product. Your target audience will now have a better interaction with your brand, products, and services. You can expect better conversion rate in your e-commerce website after utilizing these marketing tools.


Author Bio - Walter Moore is an experienced social media marketing agent who has written extensively on digital marketing strategies on many blogs and websites. With his articles, he shares essential tips for business branding with real Instagram followers.

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